Resume
10 Years of Experience
Education
2012 - 2013
BrazilMBA - Digital Marketing
2010 - 2011
BrazilPost Degree - Web Management
2004 - 2008
BrazilBachelors - Advertising And Marketing
Experience
2019 - Present
WONDR Experience
Head of Information Technology
WONDR is a place that invokes inspiration, imagination and pure joy. It’s a dazzling adventure where you’re invited to play, share and explore.
Responsible for providing comprehensive digital and technical support across various departments, from Hosts to the CEO. I specialize in exploring and implementing new and innovative approaches to enhance the technological aspects of our operations, resulting in successful improvements that boost revenue and profit. Among the key projects implemented under my leadership were the WONDR Photo Booth Camera, IoT integrations, Sales Dashboard, implementation of Customer Service (CS) and Horeca systems (for all the venues), Point of Sale (POS), Payment System, APIs and more.
2025 - Present
NOUS Digital
Onsite Consultant
Actively involved in the implementation of the new audio tour system at the Van Gogh Museum, delivered by NOUS Digital, while maintaining ongoing on-site oversight to proactively diagnose and resolve technical issues, ensuring a seamless visitor experience.
2024 - Present
Attraction World Group
Connectivity Manager
As the Connectivity Manager at AWG, I play a key role in collaborating with their strategic technology partner, to ensure seamless execution of AWG development roadmap. My primary focus is to deliver projects on time, within budget, and aligned with industry standards. I serve as the main point of contact for their supply team, guiding them through the onboarding process, managing API and connectivity upgrades, and addressing any connectivity-related questions or issues. My role involves project management, effective communication, and ensuring smooth technical integration across our platforms.
2018 - 2019
Insight TV
Digital Marketing Manager
2017 - Present
Upwork
Digital Marketing and Social Media Freelancer
2015 - 2017
Alibaba Group
Digital Marketing and Social Media Manager
2010 - 2015
T4F Entretenimento
Digital Marketing
2013 - 2014
Tickets For Fun
Digital Marketing
Certifications
2017
Google Adwords Fundamentals
2017
Google Adwords Search Certification
2017
Google Analytics Individual Qualification
2017
Hubspot Inbound Certified
2014
Web Development with HTML5, CSS3 and JavaScript
Skills
Digital Marketing
Digital Strategy
Social Media
Social Media Marketing
Content Management
Google Tools (Adwords / Analytics)
HTML / CSS
Web Design
Print Design
Graphic Design
UX / UI
Logo Design
Recommendations
Rafael is a very talented digital marketing professional, who excels especially in digital analytics, web development, customer relationship management and graphic design. Rafael has alongside with digital also worked very passionately as the only graphic designer / AD at Insight TV, being solely responsible of our brand books, design manuals and graphics toolkits. He has worked closely with our creative promo team, production team and the digital team. He has designed our artwork from merchandise and event branding to print ads, digital banners and websites. Rafael has build and designed several web pages & landing pages to Insight TV and has been responsible for our payed digital campaigns, through social media and different banner networks. He has been a key member of the team, developing our analytics dashboards on PowerBI. He is very reliable and always delivers high-end results.

Rafael is a diligent digital marketing specialist. He has strong knowledge and understanding of the digital landscape with experience in multi-market campaigns. Alongside his digital experience, he excels in graphic design and web builds. He is reliable and a pleasure to work with.

Rafael has the rare combination of creativity and professionalism. He has a wide range of experience that he rigorously applies to his work. At the same time he is comfortable coming up with new ideas and directions and exploring various approaches to reach his targets. It was a pleasure working with him and I am sure he will be an asset on any team.
